Eluna Energy
Strategy consulting engagement through Imperial College: pricing strategy and go-to-market groundwork for a pre-commercial energy product.
Role
Strategy Consultant
Timeline
Feb 2026 - May 2026
Status
Completed
StrategyPricingConsulting
Overview
A consulting engagement with Eluna Energy through Imperial College Business School, working on pricing and commercial strategy for a product that had not yet reached the market.
What I did
- Designed a premium pricing strategy for the pre-commercial product using competitor positioning and switching-cost analysis, protecting roughly 75% long-run margin.
- Diagnosed the root cause of a stalled revenue pipeline and developed a corporate incorporation and standardised partnership-contract strategy to unblock it.
What I took from it
Pricing a product that does not exist yet forces you to reason from first principles: what the alternative costs the customer, what switching really involves, and where the value defensibly sits. It was a useful counterweight to feature-level product work.