ABHIPRAYA
TJONDRONEGORO
Product manager building consumer and fintech products that people actually keep using.
3+ years at the intersection of product and business development. Currently MSc at Imperial College Business School.
London, UK. Home base Jakarta, Indonesia. · Open to opportunities
- · MSc Innovation, Entrepreneurship and Management at Imperial College Business School (until Aug 2026)
- · Co-founder and Product Lead at BrickNodes, an AI-native iOS app in closed beta
- · Writing and releasing music as an independent singer-songwriter
- · MSc Innovation, Entrepreneurship and Management at Imperial College Business School (until Aug 2026)
- · Co-founder and Product Lead at BrickNodes, an AI-native iOS app in closed beta
- · Writing and releasing music as an independent singer-songwriter
About
I'm a product manager who likes the unglamorous parts: retention loops, incentive mechanics, and the coordination it takes to actually ship. I've built growth and gamification features for some of Indonesia's largest consumer apps, delivered enterprise AI products for banks, and co-founded an AI-native iOS app. I'm now sharpening the strategy and finance side with an MSc at Imperial. Outside product, I'm a released singer-songwriter.
Before all that I led the Arts and Culture Department at CS Universitas Indonesia, heading 10 staff and 7 communities with 150+ members to foster art activities.
Experience
Product Manager
B2C FintechShopeePay · Jakarta, Indonesia
- Launched ShopeePay Mission, a task-reward feature, and revamped referral mechanics, growing monthly transacting users by ~30% and cutting acquisition cost by 15% through the referral channel, on a product serving ~40M users.
- Orchestrated a fraud-prevention initiative introducing login-level checks, decreasing OTP-related costs by 15%.
- Secured buy-in from the Country Manager and aligned cross-functional squads to ship rollouts on schedule, hitting the business priority of MAU growth.
Product Manager
B2B AI SaaSGDP Labs · Jakarta, Indonesia
- Delivered 7 end-to-end projects for a top Indonesian bank, leading 18 engineers and supporting contract negotiations across ~IDR 2B in total deal value.
- Spearheaded an AI-powered OCR SaaS product with a 15-member team, achieving 97% accuracy and processing 400K+ documents monthly.
- Managed 9 enterprise client relationships end to end, from problem discovery and solution proposals through delivery, converting a 30+ lead pipeline and retaining 8 of 9 clients.
Apprentice Program, Gamification
E-Commerce / GamificationShopee · Jakarta, Indonesia
- Led planning and execution of a 12.12 post-campaign initiative, reducing player drop-off by 18% and driving sustained engagement through targeted content.
- Operated Shopee Tanam end to end in line with retention objectives, launching in-game events, managing campaign assets, triaging customer service issues, and coordinating developer bug fixes on a ~40M-user game.
- Collaborated with Product, UI/UX, Marketing, and Engineering to launch a gamified microsite, improving CTR by ~8% via A/B testing.
Selected Work
Eluna Energy
Strategy consulting engagement through Imperial College: pricing strategy and go-to-market groundwork for a pre-commercial energy product.
BrickNodes
An AI-native iOS app that turns social media content into a structured personal knowledge base. Co-founded and taken from concept into closed beta.
Portfolio Website
This site: a personal portfolio built with Next.js, Tailwind CSS, and Markdown-based content management.
Music
Outside product I write and release music as an independent singer-songwriter. It keeps me honest about shipping: a song is a product with exactly one metric, whether people press play again.
Education
MSc Innovation, Entrepreneurship, and Management
Sep 2025 – Aug 2026Imperial College Business School · London, United Kingdom
Indonesia Endowment Fund for Education (LPDP) Scholarship. Modules include Technology and Innovation Management, Design Thinking for Innovation and Impact, Business Model Design for the Digital Economy, Strategic Management, Digital Marketing, and Venture Capital and Growth Finance.
Bachelor of Information Systems (Cum Laude, GPA 3.77)
Aug 2018 – Feb 2022Universitas Indonesia · Jakarta, Indonesia
Skills
Technical
Programming
Languages
Get in Touch
I'm open to product roles, collaborations, or a good conversation about retention loops and half-finished songs. Email is the fastest way to reach me.